I have no problem with my bank. They do a fine job with my money. The tellers are friendly and professional. But I don't want to see their inane, boring updates about yet another way to charge me interest.
To me, the ideal relationship with my bank is they handle the business I've given them, and I never think about it. It's not a social relationship. It shouldn't be one, and it never will be one.
Social media operates a lot like real life. Those who go on and on about themselves don't keep getting invited to join conversations.
If you're going to interact with donors, you need to figure out what they care about. Social media aren't a giant free classroom; they're more like a party. And be prepared to learn that your issues are not as universally exciting to people as you think they are. If you go in the way my bank does trying to educate and inform, you're an irrelevant and annoying party-pooper.
Well, stop it!
Is your nonprofit acting like my bank? Trying to be people's pals on Facebook and other social media so you can talk about yourself to them? In my case it's not going to happen. They can approach me by every social media channel in existence. They can have stalkers hang out in front of my house. I still don't want to be their pal, and I don't want to waste one more second of my time than I have to interacting with them.
Apparently, though, the bank would like a more intense relationship.
… From ‘How to be a Boring Pest on Social Media’ by Jeff Brooks
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